I reached out to Soraya, after hearing from trusted neighbors of her local connections and recent sales successes in our neighborhood. From the moment we met, I felt I had found a trusted friend who listened intently to my initial renovation intentions and budget concerns. She patiently oriented me into her world of presenting a warm and inviting atmosphere that appeals to her Berkeley buyers. I appreciated her insight into what economical renovations could be included to create a home that transcends the market standard. As Trustee for my Family's Trust, I was committed to enabling my siblings through the proceeds of the sale of our family home. Funny thing, I was not the only family member who hesitated on selling after our modest renovations brought this beautiful home back to life. I have 53 years' experience in the construction/ construction management field. Soraya has built a resolute and responsive team of professional craftsmen and tradesmen who held their pricing to original estimates and completed quality installations above and beyond expectations. This team really cares about their end product and they were all an honor to work with. I would absolutely recommend Soraya and her team to others. My advice to sellers, listen to Soraya and her design team. They protected my key heirloom touches in the home, respected my budget concerns and Soraya effectively sold this home for much more than I had ever dreamed of.

We think that Soraya Ali is an excellent real estate agent, and we recommend her very highly. She not only provided many relevant listings that we visited and were interested in, but also she was very available to answer questions and make recommendations, even when she was out of town or busy with other things. Whenever we reached out to contact her, she replied almost immediately and was very accessible. And she accompanied us on many visits to homes for sale, always with a cheerful attitude and positive belief that we would find our dream home. And….we did! Soraya’s help was invaluable in dealing with the sellers and formulating an offer strategy that ultimately worked very well: with Soraya’s expert advice we estimated how much the sellers were expecting to get for their house, and we made an offer that we thought was reasonable and which avoided a bidding war with two other potential buyers. And we were successful in getting the house of our dreams at a price we could afford. After our escrow closed, she gave us a very nice housewarming present. And she also gave us a home warranty for a year, which has already paid off for us - it provided for re-keying all the locks on our new house, which excluded previous keyholders from entry, and also enabled the use of one key for all the doors. And it is comforting to know that if something breaks or malfunctions, we have recourse without requiring large repair bills. More importantly, we enjoyed meeting Soraya and getting to know her. She is a warm, likable woman, easy to be with and talk to and, hopefully, a friend for the future.

We were most fortunate to have met Soraya when she sold my neighbors house many years ago. I liked the ease and calm she had being with others so I asked if she would handle selling my house. I was amazed at what came next. She sprang into action, we hired a project manager who knew all the right contractors to fix the house up (sand floors, paint walls, tear down a 1/2 wall, etc. etc.) Soraya was comfortable to work with. She listened to us, she had great suggestions and was definitely not ridgid. In short of a month, the house was ready. It sold quickly after 2 weekend showings with 5 bids overall with 3 strong bids to choose from. Soraya was amazing through the bidding process!! Her negotiation skills were very impressive! Once the buyer was decided on, she was very helpful through the financial process with the title company where we had some odd unforeseen problems. We are now through it all and I can highly recommend Soroya for every phase of selling a house!!! Thank you so much Soraya for your kindness of spirit and real estate acumen! You made our process very smooth and always moving forward to the end. Thank you!

Soraya confidently and gently lead me through the process of selling my family home of 50 years. She is incredibly knowledgable about pricing and the market and how to stage a house to get the best price. She's very communicative and patient. You can't go wrong with Soraya!

Soraya has been fantastic at not only helping me find the perfect house but also selling it a few years after. Soraya marketed the house in a fabulous way and went above and beyond to hold open houses and make sure the house sold in a difficult market, at its best price and in the best conditions. Soraya is your partner for sure, she took really great care of me. Thank you!