I took the “Why should I work with you?” workshop with Jerry Kidd. It's hard to put in words how productive and positive and meaningful that workshop was to me. To think of WHY I do what I do and be able to write it and articulate it in detail and share my WHY with other attendants in the workshop to hone in the message and value, was truly priceless. I feel the work I put in before the workshop with Jerry's daily 'homework' and then the work Jerry guided us to do in the workshop, was truly work of art and a system that was skillfully crafted by Jerry to help me and the other workshop attendees achieve a high level of self-understanding, self-worth and self-confidence, when it came to being a highly skilled professional we are and be able to communicate that value to our clients. Jerry Kidd is a consummate professional with an astute sense of what matters most. He certainly knows his WHY and he's an exemplary role model in that sense.